Warning: this blog post will set you apart from every ‘wannabe’ photographer around. Here’s the deal: most photographers pour hours into editing, styling and curating their work. But when it comes to their website copy, they’re more generic than Hallmark.

You take great photos. You post them on Instagram or Facebook. You get a few likes, maybe a few comments and tags. But then…nothing happens. No new inquiries. No bookings. No ROI. The problem isn’t the algorithm. It’s not that people aren’t interested. It’s that most photographers are using social media like a photo gallery, not a client funnel.

Let’s be honest: you didn’t become a full-time photographer to spend all your downtime marketing. Instead, you want to master your craft, deliver epic photos and get paid your worth.

Most photographers depend on social media to get clients. Sure, social media is a place to showcase your work directly to potential clients. But platforms like Instagram and TikTok are crowded, unpredictable and controlled by algorithms that can change overnight.

There are over 224,000 photography businesses in the United States alone, with a market size of approx $11 billion. While this may sound amazing as a customer, it is quite competitive for photographers looking to attract bookings.